Opportunity Knocks: Positioning Functional Probiotic Foods for Success in Latin America

The future for probiotics is promising in Latin America. In Quarterra’s latest white paper, Positioning Functional Probiotic Foods for Success in Latin America, we unpack and analyze this upward trend.

The Latin American probiotics market is expected to grow by 6.74% annually over the next 5 years, reaching a value of $7.73 billion USD by 2025. The COVID-19 pandemic has only intensified demand and the market for dietary supplements will likely soar in the wake of the crisis. As consumers focus on their health, sales of immunity-oriented probiotic supplements will rise dramatically.

Quarterra foresees a huge opportunity for new entrants in Latin America’s probiotic market. However, achieving success requires navigating a complicated environment of highly specific consumer attitudes against a backdrop of uneven regulatory barriers.  

This paper explores the opportunities and challenges present in the Latin American market for probiotics. Furthermore, Quarterra recommends key considerations that firms must have in mind while mapping their strategy for the sector.

To learn more about the promising probiotic market in Latin America, and how to play it to your advantage, download the white paper at www.quarterraglobal.com/white-papers or contact us for more information.